“None of us is as smart as all of us.” – Ken Blanchard
Social Media presence brings you the utmost if you are ever planning to promote your event to lengths that have not been gone before. Plan your event, make a crisp summary and immediately have it staged on the social media. There are countless unimaginable benefits you can bring out of these.
Smart and witty tips to getting this done are the following:-
Yes, the hashtag rules are a must. What started by taking the Twitter world by storm, has now taken up the platforms of Facebook, Google Plus, Instagram, LinkedIn, YouTube and even Pinterest. In short, any event in today’s date is actually noticed more through social media.
So, for your corporate party to be a hit, take it all the way in the social media. You will want something memorable, unique and evergreen. And what is it that we mean by evergreen in here? Just make sure your event hashtags remain visible for as long as possible.
One secret here is to avoid any dates or qualifiers that can pose a limit on their share-ability.
Value of the Hashtag
The hashtag makes it easier for people to join in the conversation and become a part of the event. It ensures never ending social chatter, helping keep your upcoming events at the forefront and on everybody’s mind.
Promoting the Hashtag
Just having the hashtag created is not the only step in amplifying your social media presence. Once the hashtag has been created, it has to be aptly promoted all over social media. It can be added to your website, basic marketing materials and press releases apart from every one of your social media accounts.
In short, use it on every potential prospect possible. In fact, do not even shy away from sharing with people who hold faintest chances of attending the event. Just because they are not attending, does not mean they will not share your posts. You benefit from heir passive participation.
Encouraging the Use of It
There will be a few guests on your page. Tag them and encourage them to promote the posts. In case you are planning to broadcast the news in some other channels, be sure to clip your hashtags while social media posting.
Creating an Event Page
Facebook is the only platform that helps you create an event page. But you can make good use of this platform as it can be inter-linked with anyone of the other social media giants pretty easily.
Just share your page on all other social media platforms, and there you have reached over half of your fan base.
Bring the Hashtag with You till Next Event
Do not lock away your pages once you are done with the event. You will want your business to move ahead and the hashtag to remain alive as long as possible. Even if the event is over, the tags remain, and this can benefit you the next time you wish to post or even if you want to promote your next event. Take photos of guest speakers and attendees and keep posting them from time to time on your various social media sites. Post videos on YouTube of the event from time to time and keep your event alive.
A keen eye is sure to find out bare threads in the weave. Your corporate event will bear the mark of the SWOT analysis of your company. You have to think like the faultfinders.
Hope this helped to magnetize your corporate event. And thus we come to the end of this series.